What is Cha-Ching?

Cha-Ching is a financial literacy programme developed to help instil money-smart skills in primary age children.

Through dedicated Teacher and Family Zones this multi-platform resource built around animated music videos equips primary school children with the knowledge, skills and attitudes they need to make informed money decisions.

The series of 16, three-minute music videos feature six lively characters, Pepper, Zul, Charity, Justin, Prudence and Bobby who make up the band, Cha-Ching.

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Family Zone

The Family Zone includes 14 activities that families can undertake together to increase their financial capability. Each activity links to one of the Cha-Ching videos and explore the concepts of Earn, Save, Spend and Donate through the context of family life.

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Teacher Zone

The Teacher Zone includes a guide for teachers followed by a lesson plan related to each of the 16 videos. The lesson plans are mapped to the Financial Education Primary Planning Framework, which identifies outcomes that relate to pupil knowledge, skills and attitudes. This resource fits readily into cross curricular or subject specific teaching in PSHE, maths and enterprise and character.

The Cha-Ching lesson plans have been accredited with the Financial Education Quality Mark.

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Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 168 years and has £599 billion in assets under management (as at 31 December 2016). Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

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