Lesson 8 - Please Little Spender, Think

Learning Objectives


  • understand that products are actively marketed to us to make us want to purchase them
  • recognise that adverts use persuasive/emotive language

Learning Outcome

By the end of this lesson students will

  • have examined adverts for their use of marketing
  • have created their own advert using persuasive/emotive language

Required Resource

Visit our Resource Centre to download the following:

  • Advertising tricks of the trade
  • Pepper's till receipt
  • Lesson outline
Lesson 8 - Please Little Spender, Think

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Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 168 years and has £599 billion in assets under management (as at 31 December 2016). Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

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